To give shape to ideas, by providing our customers with cement based solutions, our people with careers worth having, our communities with responsible citizenship and our shareholders with value.


We strive to be the preferred cement based solutions provider for our customers in the communities we serve.



We are accountable for our actions and outcomes. We focus on finding solutions and achieving results. We apply sustainable practices in our businesses. We commit to build a healthy and safe work environment.


We show respect and value for all individuals and ideas. We are honest and reliable in our dealings with other people. We adhere to the highest standards of ethics and safety. We assume the best of our colleagues and act accordingly.


Together, we are stronger and can contribute more. We believe that shared goals and mutual support lead to success. We celebrate our accomplishments collectively. We foster trust and care, as they enable collaboration.


We are results focused and deliver on our promises. We aim to continuously improve ourselves and our processes. We learn from mistakes and successes in equal measure. We foster candor to improve decision making.


We give value to the other persons perspective. We help people to be their best. We show empathy and listen before offering guidance. We work relentlessly to ensure safety for all.